Games die gemaakt worden door Sony Worldwide Studios, komen in de toekomst uit onder de vlag PlayStation Studios.
In de video hieronder is de PlayStation Studios opening animatie te zien. Nieuwe games van onder andere Naughty Dog, Insomniac, Santa Monica Studio en Guerrilla Games, krijgen vanaf de PlayStation 5, de onderstaande opening animatie wanneer je een PS5-game opstart of een trailer ervan bekijkt. Sony benadrukt hiermee dat een game een eigen productie is, waar gamers een hoge kwaliteitsverwachting bij hebben.
Het idee is erg geïnspireerd door Marvel Studios, die tien jaar lang een eigen animatie hebben voor iedere Marvel Cinematic Universe-film of trailer. De opening animatie begint met de PlayStation 5, dus The Last of Us: Part II en Ghost of Tsushima die binnenkort verschijnen op de PS4, krijgen deze animatie niet.
Sony Interactive Entertainment Senior Vice President of global marketing genaamd Eic Lempel heeft het volgende gezegd over PlayStation Studios:
We are really excited about this. Over the last few years—and even the last decade—the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.
You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.
We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here. And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.
The cinematic you’ve seen is the one that has multiple games in it. But over time, as we introduce well established franchises, we can tailor that opening a bit to possibly show the franchise over the years, new characters that have come into play… There’s a lot we can do that we’re really excited about.
