Electronic Arts heeft momenteel EA Acces en Origin Acces waarvoor je een vaste maandelijkse bedrag moet betalen, maar op de Deutsche Bank Technology Conference heeft de “VP of investor relations”, Chris Evenden laten weten dat er achter de schermen gewerkt wordt aan een “complete streaming platform”, zoals Netflix.
“We’ve been building an infrastructure both from a product and a marketing perspective so we can move our slate across to new platforms, and we can move with our games across to new platforms as well,” Evenden said. “So all of these things, we’ve been working on for five or more years now, actually. But I think it’s inevitable that the gaming entertainment world will move in much the same way that the music and video entertainment worlds have already moved, in the sense that people have moved from an ownership model to an access model. And you’ll see that in gaming, just as you’ve seen it with Spotify and Netflix in other media businesses.”
Verder laat Chris Evenden weten dat er nog steeds een aantal blokkades zijn. Deze technologie zal niet kunnen werken binnen een gebied waar er geen grote online infrastructuur is.
“That infrastructure barrier is still there, but it’s shrinking very rapidly,” Evenden said. “And we think in the next couple of years, you’ll see some major technological announcements that will prove to be commercially significant in the next three to five years.”
Ook zegt hij dat dit uiteindelijk goedkoper voor de consument zal uitkomen.
“Right now if you want to play FIFA in the United States, it will cost you $460,” Evenden said. “You have to buy the game; you have to buy the console. In a streaming world, it could be $9.99 a month. The commercial details have to be worked out, but whatever number it ends up at is very much less than $460. So that extends your market, because all you need locally is literally a smart TV.”
