Elizabeth is a storyteller at heart, blending her love of gripping narratives with a competitive streak that’s perfectly suited for gaming. With a background in media and business, Elizabeth has a sharp eye for industry trends and loves connecting Australian players to the best games out there.
Creating and publishing online gambling content isn’t just a job. It’s like fine-tuning a slot machine for the perfect jackpot of words!
Experience
Elizabeth began her career as a Junior Editor at GameScope Australia, where she honed her editing skills and developed a keen understanding of high-quality content creation. Fact-checking articles, refining game reviews, and ensuring consistency in tone and style helped her build a strong foundation in gaming journalism.
She then moved on to The Wager Wire, where she worked as a Casino & Betting Analyst. This role deepened her expertise in the Australian online gambling market, as she reviewed the latest casinos and betting sites, analyzing licensing, payment options, and player experience. Her insights helped players make informed decisions in an industry that was rapidly evolving.
Her next step was as Lead Gaming Journalist for Down Under Gaming, a role that allowed her to cover everything from online pokies to esports. She became a trusted voice in the Australian gaming community, translating complex topics into engaging, accessible articles. Her ability to capture industry trends and player needs significantly boosted readership and credibility for the publication.
Prior to taking on her current position, Elizabeth served as Senior Content Strategist at AussieBet, where she led the editorial team in crafting in-depth guides on online casinos, sports betting, and responsible gambling. She played a key role in shaping the site’s SEO strategy, ensuring content reached the right audience while maintaining local relevance and credibility.
Expertise
Deep knowledge of Australian gaming and betting trends
Expert analysis of online gambling regulations
Strategic content planning and audience engagement
SEO-driven content optimisation for maximum reach
Strong editorial leadership and team management
Ability to translate complex topics into engaging content
Sharp attention to accuracy and responsible gambling
Education
Bachelor Degree in Business, Marketing Concentration, from University of Brisbane
