Strauss Zelnick, de grote baas van Take Two, heeft aangegeven niet te geloven in het Xbox Game Pass-model van Microsoft.
Volgens Zelnick werken dit soort abonnementsmodellen wel voor films en series, maar minder voor interactieve entertainment. Zelnick blijft een open deur houden voor services als Xbox Game Pass en PlayStation Now, want GTA V verscheen op beide services, maar verdween weer na een korte periode. Verwacht dus niet dat veel games van uitgever Take Two gaat verschijnen op Xbox Game Pass.
“Our views remain unchanged. We think a subscription model can make sense for deep catalog titles. But it doesn’t really make sense for frontline titles. For any business model to make sense in the entertainment business, it has to work for the creators of the entertainment as well as the consumers of the entertainment. I think catalog can make sense for the publishers, it can make sense for the consumers who are avid, who really want access to a lot of products. But if you’re getting into frontline product, then the economics are much more difficult to make sense of.
Consumers who are involved with interactive entertainment have different consumption patterns than those involved with linear entertainment. Linear entertainment consumers consume something like 150 hours of programming a month. That’s probably well over 100 different titles. In the case of interactive entertainment, consumers are consuming something like 45 hours a month, and that may be one, two, three, four titles. But it’s certainly not 100 titles. So from a consumer point of view, it’s not clear that a subscription model really makes sense, for the bulk of consumers.
We’re open minded. We have made catalog titles available for subscription services. Very occasionally we’ve made frontline titles available as well. But we do see this more as a catalog offering than a frontline offering
